The speed and availability of information in today’s world plays an unbelievably huge role in modern business. Organisations can no longer ignore the effects of social media on today’s consumers with everything and everyone engaging with it in one way or another.

 

The Compass Consultancy Team is an aspect of the Atlas agency that aims to ensure our clients are equipped with our extensive knowledge and experience in both consumer and crisis communication that aims to exceed the requirements needed to meet your organisations goals and expectations. For an Organisation to achieve successful communication, we at Atlas believe it is essential to incorporate media relations as well as public relations so ensure the message intended is received and understood.

 

Many people use the terms Public Relations and Media Relations interchangeably; however, doing so is incorrect. Media Relations refer to the relationship that a company or organization develops with journalists, while Public Relations extend that relationship beyond the media to the general public. This sort of approach to our provision of specialized services is a consistent aspect of the way we do things at Atlas and is one of our many points of difference throughout our service offerings.